If You Build It, They Will Come
By Jennifer Houghton
If I were to design my ideal fine writing oasis, I would start from the ground up. Atlas Stationers is doing exactly that!
Between now and the first week of June, the flooring in the storefront is being replaced. All the carpet will be gone and the beautiful hardwood you would expect to see in a place dedicated to all things fine writing will be installed.
Other changes you can watch for over the coming months include layout modifications. For example, the amount of space dedicated to fountain pens will grow from 10 percent to between 40 and 50 percent. This increase will allow Atlas to bring new brands, like Italian-based Gioia and Texas-based Hinze Pens, into the store.
There will be 20 linear feet of space dedicated to fountain pen ink, doubling what was previously allotted. This means you’ll see new options, like Dominant Industry and others. So, you’ll have more inks to test at the in-store swatching station.
All of these changes will be taking place while the store is open, so you won’t see things happen all at once. However, the new floor plan leaves room for some pretty exciting future opportunities.
With the expansion of display case space, the storefront will have a more open layout. Patrons will be able to browse more easily and have ample elbow room. They can move leisurely throughout the store without being concentrated strictly at the entrance.
The best part about creating more open spaces? It means there will be square footage available for events. You heard that right! Events! Some ideas being floated as potentialities include: pen club meetings; calligraphy classes; nib tuning classes; and even special A-Team only events.
Keep an eye out on social media for pictures of the progress. We can’t wait to show you how we’re growing to make Atlas a world class fine writing center.
After calling and speaking with you guys I spent more time looking @ (and Drooling) over your selection of fountain pens and inks. Just love it Me and my friends, Fellow Penablers, are planning a pillgramige to see your new place and really dig into your new stuff and see what we can take home with us back to Saint Louis!! After reading some of your Blog and your story, and the crew I feel as though I’m already there meeting you all and just having a great time. from what I can tell we have nothing like you guys in Saint Louis(wish we did!!) Look foward to seeing you in a couple of weeks.
Please create a text message announcement list for those of us who are not social media users.
Can’t wait to swing by and check out the revamped space! ☺️
Love the floors and the amazing space! I think I need another trip to Chicago!
Very excited to see the all the changes as they happen. I’ll have to take an extra long lunch and walk over from the office now that the weather is improving.
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