Better Than Santa’s Return, Holiday Takeovers Are Back

By Jennifer Houghton

I’m going to tell you something that is a little embarrassing to admit. True to form, let me be entirely straightforward. I have a teeny crush on Dante Del Vecchio. Why am I telling you this? 

Because Dante will be in the Atlas storefront during Takeover Season. All the way from Italy to highlight his latest work with Pineider. But before my heart palpitations overtake me, let’s get down to it. 

The Holiday Takeover Season starts November 29th and runs through December 21st. That’s nearly a month of deals and discounts and Dante. (What? A girl can’t crush on a famous pen designer?)

Keep up-to-date on all of the scheduled brands being highlighted by clicking here. This link gives you the dates each brand will be taking over the store. So mark your calendars!  Like years past, there will be lots of special offers and activity while each brand showcases their wares.

You might want to take a look at the brands in advance of the Takeover to scope out which items you want to pick up on their respective Takeover dates: Nahvalur, Caran D’Ache, Yard-O-Led, Hinze Pen Company, Faber-Castell, Pineider, Pelikan, Esterbrook, Aurora, Montegrappa, Otto Hutt, YStudio, Visconti, S.T.Dupont, Platinum, Benu, Waldmann, Gioia, Colorverse, and Ferris Wheel Press. 

No matter which pen designer or brand you are crushing on, Atlas will have something for everyone on your list (including you)! So, locate that credit card and scan the online options and keep current with the socials. Takeover Season will be a whirlwind and we can’t wait to see you in-store or online. 

And while I have pens from virtually every brand Atlas sells, I’m not above making a plea. Hey, Santa, can you tell Dante that I’m still hoping for a green pen that matches the color of my eyes. I’ll even go to Italy next year to pick it up. A girl has to dream. 

What items are you hoping to score during the Holiday Takeover Season?  


  • Ahmed

  • Aisha

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  • Mike

    A lace or crochet table runner can introduce a touch of vintage or romantic charm to your table, creating a timeless and classic atmosphere.

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  • Charles Claytor

    I’m sorry I missed him at atlas I was planning on coming to area and meet him. But I did buy a Pineider Psycho and was wondering if Tuesday with Alvin would like to do a video and ink it up and use it for his video? I could ship it and have a return label so he could use it for his viewers. Please let me know. Thank you

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